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Build a lead capture and follow-up system in n8n in under 2 hours

NK

Nisha Khan

Automation Engineer

Feb 20269 min read1.5k views
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This is a step-by-step walkthrough of a lead capture and follow-up workflow I've built and deployed multiple times. Copy it.

The workflow does three things: captures leads from a form, scores them using an AI prompt, and triggers a follow-up sequence. You need an n8n instance, a form tool, and an email provider.

Step 1 — The capture trigger

Connect your form (Typeform, Tally, or a custom webhook) to n8n as the trigger node. Map the fields: name, email, company, message.

Step 2 — AI scoring

Pass the lead data to an OpenAI node with a prompt that scores fit on a scale of 1–10 based on company size, message quality, and role.

Score this lead 1-10:
Name: {{name}}
Company: {{company}}
Message: {{message}}
Return: { score, reason, priority }

Step 3 — Routing by score

Score 7+: immediate Slack alert + personal email. Score 4–6: automated sequence. Score <4: nurture list only.

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